The impact of fast fashion and what we can do

In this article, I will talk about what I learned on the third day of participating in the DEMOCRATIC MARKET in MAKING OUR MARKET KYOTO 2016. Click here for the article on the first day.から→『Is there a bright future beyond the spread of fair trade?か？』 Click here for article on Day 2→『How technology changes agriculture and food』

About the third day

See below for content

1.30 sat.る” 13:00 Inspiration Movie  Movie The True Cost Fast Fashion True Price STORY Behind the glamorous fashion industry What is the unknown truth? In April 2013, a garment factory called Rana Plaza in Dhaka, Bangladesh collapsed and a building collapsed in the suburbs of Dhaka. This accident, which turned out to be a more catastrophic event than anyone else, led to the completion of a film directed by Andrew Morgan that approaches the behind the scenes of the fashion industry. 15:00- Talk Session Kenji Sekine　k Session 関根健次さん　 | United People Co., Ltd.Representative 17:00- Talk Session Mr. Atsushi Horibe　｜Seikosha Owner 19:00- Talk Session Conversation with Mr. Yoshihiro Kanematsu｜greenz.jpformer editor-in-chief

I left halfway through the event, but the documentary film The True Cost, which tells the behind the scenes of the fashion industry and tries to change consumer awareness, was shocking, so I will write about that story and what we can do.書いていきます。

What sparked my interest

What sparked my interest in this kind of social activity was an event held at Patagonia Kyoto at the end of August 2015.た。

At Patagonia, we are working to promote fair labor standards and a safe working environment throughout the entire supply chain, rather than pursuing only our own profits.ています。

Until then, I had just gone to China to buy at a low price and sell it at a high price in Japan, so it was shocking to me. trying to sell highろうとします。

Of course, the competition is getting fiercer and harder to sell.出来ます。

However, as a result, things that do not last long but cannot be recycled are produced, and a large amount of pollution is discharged during production, and the condition of the earth is getting worse and worse.います。

We in Japan may not yet be aware of the impact of the deterioration, but we suffer from intractable diseases due to pollution, and a large amount of waste that cannot be recycled is left as it is and has not been biodegraded, and toxic gas has been in the air for over 200 years. is being emitted, and there are various problems when viewed on a global scale.っています。

In fact, earthquake disasters and global warming terrorist activities may be indirectly affected by this kind of influence.ん。

However, there are probably no buyers who think this far.ん。

At least when I was importing and selling from China, the people around me were just talking about themselves, such as how to sell millions of dollars in monthly sales, how to buy cheaply, etc. After selling, the effect of the product. I have no idea what will happenなんて考えもしません。

Especially now, the borders between companies and individuals are disappearing, and small and medium-sized companies and individuals can easily purchase products from all over the world, and there are many garbage-like immoral products on the market.ます。  At Patagonia, we are very particular about our suppliers and even our manufacturing partners, considering the impact on the earth from procuring and selling our products.ます。

what we can do

Mr. Kenji Sekine, the representative of United People Co., Ltd., the distribution company of this movie, came as a guest, and the content of his talk was very helpful.た。

See things from a non-monetary perspective。

 As Mr. Patagonia and Mr. Sekine have said, you need a fiber called cotton to make a T-shirt.To prepare the fiber for one T-shirt, you need about 3,000 liters of water. That's enough water for one active water tanker. That's enough water to make one T-shirt. You can live for 1,500 days.On the other hand, the current situation is as follows.な現状があります。

Currently, about 700 million people in the world are living in a situation of water shortage. 4900 people die every day and about 1.8 million children per year because they can only get unsanitary water.ています。

Source United Nations Water Resources Report Human Development Report告書』

Just the other day, I saw the news that 290,000 households in Kyushu, etc. were cut off due to water pipe damage due to a cold wave. Today, 95% of cotton is produced by genetic recombination, and it seems that a large amount of pesticides are used to make it.In order to make a large amount of cotton using 3000 liters of water, pesticides are used to make one T-shirt as fuel. The price is around 1,000 yen, even though the environmental cost is so high. What do you think about this? If you don't know anything, you will choose fast fashion such as Uniqlo HMZARA Shimamura in order to choose cheap and good things just by looking at the price and function.、しまむらなどのファストファッションを選択します。  『It's cheap, so it's easy to buy, it's easy to throw away, and it's easy to produce. I was very impressed by this phrase. I used to buy more clothes than I needed, but after I learned about this situation, I only had 3 T-shirts and gave away or sold the rest. I started to have good things. In my case, one T-shirt was 1000 yen. If you buy it, it will be 10,000 yen (Uniqlo) If you buy 2,000 yen for 1 piece, it will be 6,000 yen for 3 pieces (Montbell)であれば、6000円で済みます。(モンベル)  Here are some of the things you can do.。

As much as possible, do not buy things that are meant to be thrown away。

 For example, if you buy plastic bottles every day, it is not efficient to throw them away each time. The same goes for canned coffee. Let's reduce the consumption of money and resources by having your own bottles or making effective use of plastic bottles.ましょう。

buy reusable items。

 There are many reusable items in the world other than fashion. There are many things that can still be used without bothering to buy new. Buying and selling is actively conducted between individuals without going through a store, so it is recommended to purchase through such a service Speaking of which, I recently purchased an Apple Watch. I found a new product with a damaged box on Yahoo Auctions, and the price was 30,000 yen (including tax).が25,000円とかで売ってます。

use anything for a long time。

 Fast fashion brands such as Uniqlo are cheap, but the overall quality is improving, so they will last to some extent. but you can startことです。

summary

 I wrote this article with the hope that each and every person will change their mindset to create a better society.If you buy, think about what happens after you stop using it, and reduce waste as much as possible for yourself and the future. If you are interested in , a service that distributes anime and drama moviesしているサービス『netflix』It costs 650 yen (excluding tax) for one month, but it is free for one month, so you can cancel after watching it.ちらから→『The True Costト』